Recycled fashion. But what's the point?
An email hits your inbox *ding*.
You check it out.
Ooo. Fashion Nova. 50% off EVERYTHING. OMG!
You fill your cart with a million items because there's only 23 hours left of the sale! ArghHh where's my card. Not the expired one. OH NO. Only 22 & 3/4 hours left!??!
We've all been here, honey. But do you know exactly what you are doing?
'Fast fashion' is a relatively new term that has been injected into our lives over the past few years. It basically describes the supply of new fashion at scale supplied to consumers at neck-breaking speed. This fashion often represents the latest catwalk and social media trends, however, it is cheaply produced and priced to capitalise on a growing population of online shoppers.
But why does that matter? Let's talk about impact.
The fashion industry is the second biggest polluter of freshwater resources on the planet. It also accounts for 10% of global carbon emissions and remains the second largest industrial polluter, second only to oil.
That is just two of the seriously detrimental impacts of mass fashion consumption on our shared environment. However, because of the amount of products that are bought each day and the ease of purchasing, we have also become a 'throw away' society. Deciding that when something is no longer on-trend or serves it's purpose, it is thrown away without much thought.
In Australia, we now send 85% of the textiles we buy to landfill every year. In fact, Australia is second-largest consumer of new textiles after the US, averaging 27 kilograms of new textiles per annum.
So, can you see? There is a huge problem here from a sustainability perspective.
Getting caught up in the numbers and realising how bad it really is can be daunting and most people will turn a blind eye to it. Ignorance is bliss.
But, small changes in our behaviour can really help. Becoming more aware of the problem and 'consumer conscious' is the first step. Buying from 'slow fashion' producers who focus on the best quality to get maximum lifetime use for their customers is one way and buying recycled, second hand and pre-loved fashion is another way.
Buying recycled fashion reinforces a new cycle of consumerism which creates a new behaviour of buying and therefore reduces our impact on the environment.
In summary, one small change can make a huge difference. But who said you can't still look cute?
As we say at Honey by Bee: Dress to Kill, Without the Guilt.